14.3 Web Poster Review: Communicating Change Effectively

The concept of 'change' has been in the consciousness of the country and after reviewing a lot of the web posters, BUS/COMM244 is filled with ways to create change. Your ideas about creating communications that are clean and direct sounds rather obvious, but yet it may be a reason why we struggle with the process of 'change'. When those in charge of communicating are crafting messages that contain: double-meanings; concealing sensitive issues; disregard for the concerns of members; then the receiver of these 'communications' is faced with choosing to hold the message in low regard or accept it. Your idea about the positive aspects to the 'resistance of 'change' was interesting. I can see how the resistance can be construed as being a movement that may be acting in the subconscious of the organizational culture. The whispers of not agreeing with the change or the lack of support for the change may cause the leadership to reexamine their process for implementing the change. In the end that delay of implementation or reexamination may lead to a better solution and bring about the 'change' that is needed.