5.5 Features of the Language Itself

In Chapter 15 (p. 462), "Here, we focus specifically on some key ways in which language is deployed in organizational messages..." Organizations may be employing this strategy of crafting language that will alter their message to create a reality that benefits their bottom line. Metaphors; Use of pronouns; Personification; Narrative; Expressiveness; are some ways to use the language to frame the message. I'm probably going off base here, but when are we just reading a message without such strategy behind it? When the book says, "the deployment of the message", I envision a communication specialist; wearing a dark uniform, reviewing the actual message (from the manager) on an overhead, editing it to make sure the "keys" hide the true meaning.