Streaning Star Trek: Insurrection Full Movie
6 years ago
Sunday, October 19, 2008
9.1 Managing Conflict - Marketization
In Chapter 10, p.281, the book discusses the marketization of social domains. In this particular case they talk about the marketization of the "internal" organization and creating "internal customers". They extend this concept to the individual employee as a "company" competing with others in the internal marketplace. I can see how this concept has merit. Depending on the size of the organization, I can see how members of the organization might realize their importance in the company by imagining that they are small companies. As a small company you might value the importance of customer service. Interacting with other employees (companies) will be valuable in the success of your "company". Making sure that your communication is respectful and clear will make you more effective and bring you valuable networking clout. Being effective might bring you opportunities..franchise?
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Marketization of internal organizational communication to the level of the individual promotes a competitive climate among organization members. This invariably leads to conflict--generally unproductive conflict. Managing conflict requires a degree of cooperation to interact and try to solve the problem or problems. With the discourse of marketization, the least bit of cooperation may be viewed as a weaknesses, making conflict management challenging. In addition, marketization emphasizes individual goals over group or organization goals, further assuring conflict among organization members.
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